Marketing the second novel “Reconnecting”
Each time I think of the term ‘marketing’ I cringe. And each time the term comes up I recall the words of a Director I once had: “None of you know how to market yourselves!” Was that some sort of curse I continue to carry with me?
When my first novel “The Women Gather” was accepted by Baico Publishing in 2012, I was utterly grateful. What I hadn’t considered was the next step: marketing! What it really meant was self promotion:
“I have written this wonderful novel. Please buy it!”
Alright. I know that isn’t the approach one uses, but that is exactly what it feels like to the novice who is attempting to launch her work. Quite frankly, I was absolutely tongue tied during my initial venture into the sales world. Thankfully, my artist friend Emily MacLeod gave me some excellent tips, which encouraged me to engage with those who came by my display.
Nevertheless, I continued to hold onto my belief. What I do is write, because I need to write. It is in me to do that, just as it is in the artist to paint, the musician to play, the actor to perform.… It is not in me to sell, never mind to sell myself.
The reality, however, is that we live in a competitive world. Those of us who are writers know that there are thousands of us working at our next novel. Technology has given anyone and everyone the opportunity to create and word craft and get it out there into the blogging and eBook networks. Yet, I’m still the product of the old school: I need to see and feel my books in hard copy. There is a price to pay for that! Oh yes. It costs, regardless whether one has a publisher or not. The dastardly word ‘marketing’ is very much left in the hands of the author.
And thus, I am here again at this juncture! My second novel “Reconnecting” was again accepted by Baico Publishing and released in June 2015. Once more, I have to come to terms with the need to promote my work. It is no easier than the first time. Perhaps I am less awkward when potential customers ask me to tell them about the novel. Perhaps I am less disappointed when they walk away without having purchased it.